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Titolo: Promoting Sustainable Development through Cultural Heritage
Autori: 
Data di pubblicazione: 2009
Rivista: 
REVIEW OF BUSINESS RESEARCH  
Abstract: Taking into account the changes from the industrialized 20th to the new sustainable socio-economic orientation of the 21st century many city council members, organization managers and so on, have begun to “look around” and surprisingly “have discovered” what has been, from time immemorial, right before their eyes: a huge cultural heritage of immense value that was waiting only to be appreciated! In such a situation the main question pertains to the comprehension of the beliefs, behaviour, skills and maybe tools that may help human beings, organizations and countries deal with the fascinating challenges of this new era: start development by taking intangible assets, like culture and identity. How can the culture and identity heritage generate sustainable socio-economic development? This paper has the aim to present an example which may make this new challenge welcome. More exactly, the purposes are: to describe and to analyze a project being carried out at the same time in Sardinia (Italy) and in La Libertad (Peru) setting up a survey to find out the people’s perceptions. The methodology used is storytelling. The interest for the research considered here, is connected with a predominant number of studies that analyze culture’s contribution to the regeneration of large areas, or large cities. With this paper we fill this gap considering the experience of two villages, one in Sardinia and the other in La Libertad, that with audacity, creativity and hard work, make the tacit knowledge clearly mixed in their culture and expressed in their identity. The contribution of this research is to add a piece of knowledge in the puzzle of characteristics that must be chosen to build sustainable socio-economic development in two rural areas where only cultural heritage is abundant. Taking into account the fact that a large proportion of the world needs to discover what is necessary to start up economic development, and that each part of the world is rich in cultural heritages, we hypothesize that this “model” may be replicated (this is a future step of this research). The reason is connected with the specificity of the basic resource of the project presented: culture and its connected knowledge is an unlimited resource. The real challenge is to understand that culture and identity are true resources even if not tangibles. How is it possible that people living in little villages make this challenge true? In which way are they acting? What is the meaning of their international partnership?
Handle: http://hdl.handle.net/11584/104891
Tipologia:1.1 Articolo in rivista

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