Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. At Harvard Business School he currently heads the first year MBA required course in marketing.<\/p>\n
Professor Ofek’s research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies. He explores interactions between R&D and marketing decisions, and is particularly interested in how firms integrate marketing input when formulating innovation strategy at the new product planning phase. He also examines the implications of information technology and digital media on product\/content offerings.<\/p>\n
He received his Ph.D. in Business from Stanford University, holds an M.A. in Economics from Stanford University and earned his B.Sc. degree in Electrical Engineering from the Technion.<\/p>\n
Nel master insegna nel modulo: Marketing management<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. At Harvard Business School he currently heads the first year MBA required course in marketing. Professor Ofek’s research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies. He explores interactions between R&D and marketing decisions, […]<\/a><\/p>\n","protected":false},"author":252,"featured_media":0,"parent":36,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-410","page","type-page","status-publish","hentry","post-seq-1","post-parity-odd","meta-position-corners","fix"],"publishpress_future_action":{"enabled":false,"date":"2026-04-13 14:04:06","action":"Draft","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/pages\/410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/comments?post=410"}],"version-history":[{"count":16,"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/pages\/410\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/pages\/410\/revisions\/452"}],"up":[{"embeddable":true,"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/pages\/36"}],"wp:attachment":[{"href":"https:\/\/people.unica.it\/hotelmanagement\/wp-json\/wp\/v2\/media?parent=410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}