|Titolo:||Customership: A new Theoretical Framework to Understand Innovation|
|Data di pubblicazione:||2013|
|Abstract:||A significant research effort has been put on attempting to explain organisational innovation, usually emphasizing different factors, using different conceptual schemes and languages and examining diverse key resources. Our theoretical paper differentiates between varied sets of assumptions and integrates overlapping and common explanatory variables from Corporate Entrepreneurship (CE), value co-creation and user-centered innovation theories. Because of their different perspectives, but overlapping and sometimes common explanatory variables, we begin to integrate them into a single framework named customership.|
|Tipologia:||4.1 Contributo in Atti di convegno|
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