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Titolo: Managing value co-creation in the tourism industry
Autori: 
Data di pubblicazione: 2013
Rivista: 
ANNALS OF TOURISM RESEARCH  
Abstract: The continuing development and widespread adoption of information technology (IT) has deeply influenced the tourism industry. Despite recent attention, we lack a clear understanding of the process by which partners co-create and share IT-enabled value. Grounded in Service-Dominant logic (S-D logic), this study examines how IT enables value co-creation in tourism and why some players appear to appropriate the value co-created in the partnership more successfully compared to others. Our results suggest that operators that achieve superior performance in terms of appropriating value do so because of superior strategic fit with the objectives of the value co-creation initiative, synergy with other members of the network, and IT readiness to conduct business electronically.
Handle: http://hdl.handle.net/11584/105757
Tipologia:1.1 Articolo in rivista

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