Prodotti della ricerca

Titolo: Managing value co-creation in the tourism industry
Data di pubblicazione: 2013
Abstract: The continuing development and widespread adoption of information technology (IT) has deeply influenced the tourism industry. Despite recent attention, we lack a clear understanding of the process by which partners co-create and share IT-enabled value. Grounded in Service-Dominant logic (S-D logic), this study examines how IT enables value co-creation in tourism and why some players appear to appropriate the value co-created in the partnership more successfully compared to others. Our results suggest that operators that achieve superior performance in terms of appropriating value do so because of superior strategic fit with the objectives of the value co-creation initiative, synergy with other members of the network, and IT readiness to conduct business electronically.
Tipologia:1.1 Articolo in rivista

File in questo prodotto:
Cabiddu, Lui, Piccoli 2013.PDF Articolo principaleversione editorialeAdministrator   Richiedi una copia
credits | accessibilità Università degli Studi di Cagliari
C.F.: 80019600925 - P.I.: 00443370929
note legali | privacy

Nascondi la toolbar