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IRIS è il sistema di gestione integrata dei dati della ricerca (persone, progetti, pubblicazioni, attività) adottato dall'Università degli Studi di Cagliari dal mese di luglio 2015.

Mostra risultati da 1 a 50 di 95
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TitoloData di pubblicazioneAutore(i)RivistaEditore
Social media communication strategies in fashion industry2020Cabiddu, Francesca; Dessì, Cinzia; Floris, MichelaSpringer International Publishing
Sustainability and the manager’s perception of reality: towards a theory of bounded perception2020CABIDDU, F; WATSON, R. T.; PICCOLI, GRogiosi Editore
Reading between the lines: innovation strategies in small and medium-sized family firms. An exploratory study2020Cabiddu, F.; Dessi', C.; Floris, M.IGI Global
What does it matter for trust of green consumers? An application to German electricity market2020Mezger, Andrea; Lorenzo, Pablo Cabanelas; Cabiddu, Francesca; Rüdiger, KlausJOURNAL OF CLEANER PRODUCTION
Sustainable development and consumption: The role of trust for switching towards green energy2020Mezger, A; Cabanelas, P; LópezMiguens, Mj; Cabiddu, F; Rüdiger, K.BUSINESS STRATEGY AND THE ENVIRONMENT
Where to invest in online marketing education in micro and small enterprises2020Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen
Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study2020Frau, Moreno; Moi, Ludovica; Cabiddu, FrancescaINTERNATIONAL JOURNAL OF MARKETING STUDIES
Mindful Behavior in Hybrid Organization and its Impact on Value Formation2020Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca
Towards the development of an agile marketing capability2019Moi, Ludovica; Cabiddu, Francesca; Frau, MorenoSpringer Heidelberg
Fostering corporate sustainability in tourism management through social values within collective value co-creation processes2019Cannas, Rita; Argiolas, Giuseppe; Cabiddu, FrancescaJOURNAL OF SUSTAINABLE TOURISM
How Open Innovation Shapes Strategy: An Explorative Multiple Case Study in the ICT Industry2019Frau, M.; Moi, L.; Angion, i. E.; Cabiddu, F.SINERGIE
Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions2019Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, FrancescaParis-Venice Marketing Trends Association
Riding digital transformation in international context: the agile marketing capability2019Moi, Ludovica; Cabiddu, FrancescaAcademy of Management
Toxic Collaborations: Co-Destroying Value in the B2B Context2019Cabiddu, Francesca; Frau, Moreno; Lombardo, SebastianoJOURNAL OF SERVICE RESEARCH
Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community2018Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, FrancescaSINERGIE
When multiple actors' online interactions lead to value co-destruction: an explorative case study2018Frau, Moreno; Cabiddu, Francesca; Muscas, FabioIGI Global
Active seniors perceived value within digital museum transformation2018Traboulsi, Christelle; Frau, Moreno; Cabiddu, FrancescaTHE TQM JOURNAL
Exploring the Role of NVivo Software in Marketing Research2018Moi, Ludovica; Frau, Moreno; Cabiddu, FrancescaMERCATI E COMPETITIVITÀ
Open Innovation: a pathway toward open strategy?2018Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca
Conceptual framework for modeling the agile marketing capability2018Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno
Perceived experience value within digital museums transformation: The case of active senior visitors2017Traboulsi, C.; Frau, M.; Cabiddu, F.Università degli Studi di Verona
Practice theory and value co-creation: An assessment model2017Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L.University of Verona
Teoria della pratica e co-distruzione di valore: un modello di misurazione2017Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, C.Fondazione CUEIM
Internationalization of firms: revitalizing the board of directors after a cross-border acquisition2017Pisano V; Faraci R; Cabiddu F; Picone PmMANAGEMENT RESEARCH
What's in it for me? Capital, value and co-creation practices2017Lombardo S; Cabiddu FINDUSTRIAL MARKETING MANAGEMENT
Motivations, engagement, and benefits as drivers of collective value co-creation in event tourism2017Cabiddu, Francesca; Vagnani, GianlucaACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS
Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study2017Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, MorenoFondazione CUEIM
Social media communication strategies2016Floreddu P B; Cabiddu FTHE JOURNAL OF SERVICES MARKETING
IT-enabled value co-creation in a tourism context: The Portale Sardegna case2016Cabiddu, Francesca; Lui, Tw; Piccoli, G.Springer
La valutazione delle performance delle imprese2016Modica, P.; Cabiddu, F.; Pettinao, D; Scanu, E.CUEC
Social Media Affordances2016Cabiddu, Francesca; De Carlo, ManuelaIGI Global
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study2016Frau, Moreno; Cabiddu, FrancescaINTERNATIONAL CONFERENCE ON MARKETING AND BUSINESS DEVELOPMENT
Co-creazione di valore e territorio: il caso Monumenti Aperti2015CABIDDU, F; VAGNANI, G; PINTORI, M; MAGNI, DCUEIM
La segmentazione emozionale negli eventi culturali: una analisi dei cluster2015Melis, Giuseppe; Atzeni, Marcello; Pettinao, Daniela; Cabiddu, FrancescaSIMKTG - Società Italiana Marketing
E-Service Innovation: combining directed and practice-based approaches2015Di Guardo, M; Cabiddu, FTHE SERVICE INDUSTRIES JOURNAL
Managing Online Reputation: The Role of Social Media in Insurance Industry2014Floreddu P; Cabiddu FACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS
Corporate Customership: The Core Components of the Relationship Between Firm and Customer2014Angioni, Enrico; Cabiddu, FrancescaSpringer
Social media affordances: Enabling customer engagement2014Cabiddu F; De Carlo M; Piccoli GANNALS OF TOURISM RESEARCH
Inside your social media ring: How to optimize online corporate reputation2014Floreddu, Paola Barbara; Cabiddu, Francesca; Roberto, EvaristoBUSINESS HORIZONS
Innovating distribution channels for competitive advantage2013Floreddu P; Cabiddu FSinergie - CUEIM
Managing value co-creation in the tourism industry2013Cabiddu, Francesca; Lui, Tsz-Wai; Piccoli, GabrieleANNALS OF TOURISM RESEARCH
Multichannel strategy and sustainable competitive advantage: a dynamic capability approach2013Floreddu P; Cabiddu F
The Dynamics of Innovation: Linking Corporate Entrepreneurship and IT-enabled Value Co-creation2013Angioni E; Cabiddu FSpringer
Does strategy have a say in times of technological change?2013Cabiddu F; Di Guardo MCInformation Age Publishing
Disentangling the strategic use of social media in the insurance industry: a value co-creation perspective2013Castriotta, Emanuele; Floreddu, PAOLA BARBARA; DI GUARDO, MARIA CHIARA; Cabiddu, FrancescaEmerald Group Publishing Limited
Open innovation and crowdsourcing communities design: a cross case analysis2013Cabiddu F; Castriotta E; Di Guardo MC; Floreddu PBLECTURE NOTES IN INFORMATION SYSTEMS AND ORGANISATIONSpringer
La gestione strategica delle IT capabilities. Creazione, sviluppo e valorizzazione nel turismo.2013De Carlo M.; Cabiddu FPearson
External Knowledge, Territorial Inertia and Local Development: An Exploratory Case Study2013Cabiddu, F.; Pettinao, D.EUROPEAN PLANNING STUDIES
Managing online reputation: the role of social media2013Floreddu P; Cabiddu F
Il ruolo della comunicazione nell'ancoramento del prodotto al territorio2012Cabiddu, Francesca; Carrus, PIER PAOLO; Floreddu, PAOLA BARBARASinergie Conference Proceeding
   
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