| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|
| Social media communication strategies in fashion industry | 2020 | Cabiddu, Francesca; Dessì, Cinzia; Floris, Michela | | Springer International Publishing |
| Sustainability and the manager’s perception of reality: towards a theory of bounded perception | 2020 | CABIDDU, F; WATSON, R. T.; PICCOLI, G | | Rogiosi Editore |
| Reading between the lines: innovation strategies in small and medium-sized family firms. An exploratory study | 2020 | Cabiddu, F.; Dessi', C.; Floris, M. | | IGI Global |
| What does it matter for trust of green consumers? An application to German electricity market | 2020 | Mezger, Andrea; Lorenzo, Pablo Cabanelas; Cabiddu, Francesca; Rüdiger, Klaus | JOURNAL OF CLEANER PRODUCTION | |
| Sustainable development and consumption: The role of trust for switching towards green energy | 2020 | Mezger, A; Cabanelas, P; LópezMiguens, Mj; Cabiddu, F; Rüdiger, K. | BUSINESS STRATEGY AND THE ENVIRONMENT | |
| Where to invest in online marketing education in micro and small enterprises | 2020 | Cabiddu, Francesca; Moi, Ludovica; Jaaskelainen, Pia; Pilař, Ladislav; Pitrová, Jana; Petkov, Rosen | | |
| Outside-in, inside-out, and blended marketing strategy approach: a longitudinal case study | 2020 | Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca | INTERNATIONAL JOURNAL OF MARKETING STUDIES | |
| Mindful Behavior in Hybrid Organization and its Impact on Value Formation | 2020 | Traboul, Christelle; Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca | | |
| Towards the development of an agile marketing capability | 2019 | Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno | | Springer Heidelberg |
| Fostering corporate sustainability in tourism management through social values within collective value co-creation processes | 2019 | Cannas, Rita; Argiolas, Giuseppe; Cabiddu, Francesca | JOURNAL OF SUSTAINABLE TOURISM | |
| How Open Innovation Shapes Strategy: An Explorative Multiple Case Study in the ICT Industry | 2019 | Frau, M.; Moi, L.; Angion, i. E.; Cabiddu, F. | SINERGIE | |
| Value Co-Destruction: a Text-Mining-Based Mixed Method Study on Social Media Interactions | 2019 | Frau, Moreno; Frigau, Luca; Serpi, Simone; Cabiddu, Francesca | | Paris-Venice Marketing Trends Association |
| Riding digital transformation in international context: the agile marketing capability | 2019 | Moi, Ludovica; Cabiddu, Francesca | | Academy of Management |
| Toxic Collaborations: Co-Destroying Value in the B2B Context | 2019 | Cabiddu, Francesca; Frau, Moreno; Lombardo, Sebastiano | JOURNAL OF SERVICE RESEARCH | |
| Capturing customer emotions and experiences to enhance value co-creation: the Ichnusa online brand community | 2018 | Moi, Ludovica; Cannas, Rita; Frau, Moreno; Cabiddu, Francesca | SINERGIE | |
| When multiple actors' online interactions lead to value co-destruction: an explorative case study | 2018 | Frau, Moreno; Cabiddu, Francesca; Muscas, Fabio | | IGI Global |
| Active seniors perceived value within digital museum transformation | 2018 | Traboulsi, Christelle; Frau, Moreno; Cabiddu, Francesca | THE TQM JOURNAL | |
| Exploring the Role of NVivo Software in Marketing Research | 2018 | Moi, Ludovica; Frau, Moreno; Cabiddu, Francesca | MERCATI E COMPETITIVITÀ | |
| Open Innovation: a pathway toward open strategy? | 2018 | Angioni, Enrico; Frau, Moreno; Moi, Ludovica; Cabiddu, Francesca | | |
| Conceptual framework for modeling the agile marketing capability | 2018 | Moi, Ludovica; Cabiddu, Francesca; Frau, Moreno | | |
| Perceived experience value within digital museums transformation: The case of active senior visitors | 2017 | Traboulsi, C.; Frau, M.; Cabiddu, F. | | Università degli Studi di Verona |
| Practice theory and value co-creation: An assessment model | 2017 | Frau, M.; Cabiddu, F.; Lombardo, Sebastiano; Moi, L. | | University of Verona |
| Teoria della pratica e co-distruzione di valore: un modello di misurazione | 2017 | Frau, M.; Cabiddu, F.; Lombardo, S.; Girometti, C. | | Fondazione CUEIM |
| Internationalization of firms: revitalizing the board of directors after a cross-border acquisition | 2017 | Pisano V; Faraci R; Cabiddu F; Picone Pm | MANAGEMENT RESEARCH | |
| What's in it for me? Capital, value and co-creation practices | 2017 | Lombardo S; Cabiddu F | INDUSTRIAL MARKETING MANAGEMENT | |
| Motivations, engagement, and benefits as drivers of collective value co-creation in event tourism | 2017 | Cabiddu, Francesca; Vagnani, Gianluca | ACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS | |
| Capturing emotions and experiences through customer engagement to enhance value co-creation: the Ichnusa on-line brand community’s case study | 2017 | Moi, Ludovica; Cannas, Rita; Cabiddu, Francesca; Frau, Moreno | | Fondazione CUEIM |
| Social media communication strategies | 2016 | Floreddu P B; Cabiddu F | THE JOURNAL OF SERVICES MARKETING | |
| IT-enabled value co-creation in a tourism context: The Portale Sardegna case | 2016 | Cabiddu, Francesca; Lui, Tw; Piccoli, G. | | Springer |
| La valutazione delle performance delle imprese | 2016 | Modica, P.; Cabiddu, F.; Pettinao, D; Scanu, E. | | CUEC |
| Social Media Affordances | 2016 | Cabiddu, Francesca; De Carlo, Manuela | | IGI Global |
| Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study | 2016 | Frau, Moreno; Cabiddu, Francesca | INTERNATIONAL CONFERENCE ON MARKETING AND BUSINESS DEVELOPMENT | |
| Co-creazione di valore e territorio: il caso Monumenti Aperti | 2015 | CABIDDU, F; VAGNANI, G; PINTORI, M; MAGNI, D | | CUEIM |
| La segmentazione emozionale negli eventi culturali: una analisi dei cluster | 2015 | Melis, Giuseppe; Atzeni, Marcello; Pettinao, Daniela; Cabiddu, Francesca | | SIMKTG - Società Italiana Marketing |
| E-Service Innovation: combining directed and practice-based approaches | 2015 | Di Guardo, M; Cabiddu, F | THE SERVICE INDUSTRIES JOURNAL | |
| Managing Online Reputation: The Role of Social Media in Insurance Industry | 2014 | Floreddu P; Cabiddu F | ACADEMY OF MANAGEMENT ANNUAL MEETING PROCEEDINGS | |
| Corporate Customership: The Core Components of the Relationship Between Firm and Customer | 2014 | Angioni, Enrico; Cabiddu, Francesca | | Springer |
| Social media affordances: Enabling customer engagement | 2014 | Cabiddu F; De Carlo M; Piccoli G | ANNALS OF TOURISM RESEARCH | |
| Inside your social media ring: How to optimize online corporate reputation | 2014 | Floreddu, Paola Barbara; Cabiddu, Francesca; Roberto, Evaristo | BUSINESS HORIZONS | |
| Innovating distribution channels for competitive advantage | 2013 | Floreddu P; Cabiddu F | | Sinergie - CUEIM |
| Managing value co-creation in the tourism industry | 2013 | Cabiddu, Francesca; Lui, Tsz-Wai; Piccoli, Gabriele | ANNALS OF TOURISM RESEARCH | |
| Multichannel strategy and sustainable competitive advantage: a dynamic capability approach | 2013 | Floreddu P; Cabiddu F | | |
| The Dynamics of Innovation: Linking Corporate Entrepreneurship and IT-enabled Value Co-creation | 2013 | Angioni E; Cabiddu F | | Springer |
| Does strategy have a say in times of technological change? | 2013 | Cabiddu F; Di Guardo MC | | Information Age Publishing |
| Disentangling the strategic use of social media in the insurance industry: a value co-creation perspective | 2013 | Castriotta, Emanuele; Floreddu, PAOLA BARBARA; DI GUARDO, MARIA CHIARA; Cabiddu, Francesca | | Emerald Group Publishing Limited |
| Open innovation and crowdsourcing communities design: a cross case analysis | 2013 | Cabiddu F; Castriotta E; Di Guardo MC; Floreddu PB | LECTURE NOTES IN INFORMATION SYSTEMS AND ORGANISATION | Springer |
| La gestione strategica delle IT capabilities. Creazione, sviluppo e valorizzazione nel turismo. | 2013 | De Carlo M.; Cabiddu F | | Pearson |
| External Knowledge, Territorial Inertia and Local Development: An Exploratory Case Study | 2013 | Cabiddu, F.; Pettinao, D. | EUROPEAN PLANNING STUDIES | |
| Managing online reputation: the role of social media | 2013 | Floreddu P; Cabiddu F | | |
| Il ruolo della comunicazione nell'ancoramento del prodotto al territorio | 2012 | Cabiddu, Francesca; Carrus, PIER PAOLO; Floreddu, PAOLA BARBARA | | Sinergie Conference Proceeding |
