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Titolo: A Voluntary Travel Behavioural Change Program: A case study
Autori: 
Data di pubblicazione: 2012
Abstract: The objective of the present work is to provide a detailed review of methods and initial results obtained from a soft measure implementation in Cagliari (Italy) from May to December 2011. In particular, the aspects highlighted in this paper concern the activity-based personalization of information and motivation to promote a new light metro line. The proposed approach creates a personalized travel plan for each of the 79 participants and computes the personal costs and benefits of current tours vs. personalized ones. Both personalized activity-travel tips for travel behavior changes and cost-benefit comparison of current and proposed tours are included in a pocket-size pamphlet distributed to participants.
Handle: http://hdl.handle.net/11584/99840
ISBN: 9788856875973
Tipologia:2.1 Contributo in volume (Capitolo o Saggio)

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