|Titolo:||A Voluntary Travel Behavioural Change Program: A case study|
|Data di pubblicazione:||2012|
|Abstract:||The objective of the present work is to provide a detailed review of methods and initial results obtained from a soft measure implementation in Cagliari (Italy) from May to December 2011. In particular, the aspects highlighted in this paper concern the activity-based personalization of information and motivation to promote a new light metro line. The proposed approach creates a personalized travel plan for each of the 79 participants and computes the personal costs and benefits of current tours vs. personalized ones. Both personalized activity-travel tips for travel behavior changes and cost-benefit comparison of current and proposed tours are included in a pocket-size pamphlet distributed to participants.|
|Tipologia:||2.1 Contributo in volume (Capitolo o Saggio)|
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